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A primary goal of building any website is to deliver a positive user experience. The last thing you want a visitor to do is quickly glance at your content and then immediately click the Back button to go back to a search page such as Google, or back to whatever website referred them to yours. You want to engage your visitors in a way that they consume your content and eventually are drawn to your call of action.
One of the best pieces of content you can invest in is video! Video transcends all ages and demographics and limits the opportunity for your marketing message to be perceived incorrectly. You can impart more information in 1 minute of video than you can say in a thousand words in a blog post.
We have grown to love multi-tasking, and video gives us the opportunity to watch visual content while carrying out other tasks. Written text doesn’t afford this opportunity because we need to focus on what we’re reading to gain the best possible comprehension.
Our team at Old River Media Group, Inc. specializes in turning your marketing ideas into high-quality videos tailored to mass appeal and visitor retention. The focal point of a great video is getting a viewer to take action. The video content can be funny, odd or even annoying. But a key is to make sure they are memorable (hopefully for positive reasons).
Think for a moment about Dollar Shave Club videos – in a few short years, these great clips have made serious inroads in the razor industry, forcing established brands like Gillette and Schick to revamp their sales strategy.
There’s no point, however, in creating amazing marketing videos if you don’t have anyone watching them. Our marketing team at [insert company name] have a thorough understanding of industry best practices and video syndication opportunities to maximize your exposure and promote maximum brand awareness. We have the ability to get your marketing videos in front of prospective customers who are looking for products and services like yours. We have extensive experience with ranking videos on search engines, such as Google, Youtube and others so when triggering keywords are searched, your video will show up immediately.
Reach out to us today at 925-273-7669 and we’ll discuss how video marketing can benefit your business!