Social Media Marketing

How Strong Is Your Social Media Presence?

Believe it or not, social media today isn’t just an online platform for millennials to exchange information about the latest trends in fashion, music, or to show off cell phone ‘selfies’.

Today, Facebook messaging has all but replaced traditional email, when it comes to casual digital messaging between the over-40’s. This type of online communication between friends, family and associates isn’t limited to messaging but also includes sharing information such as hobbies, offering product reviews or talking about services that they’ve purchased or used.

But what does this mean for your business? It means that if your business is not visible on platforms like Facebook, Twitter and Pinterest, while your competitors are, then guess who’s going to capture business that is being generated by this online discussion? It’s probably not going to be you and your company.

Done correctly social media can become your best sales and marketing person out there. It can cost a fraction of what you would pay a real person in salary and benefits. In fact, most of your costs come from time spent conducting research and creating posts. Facebook, LinkedIn and Twitter do offer paid advertising opportunities. Those can yield better returns on advertising dollars than, for example, Google’s AdWords. Largely because you’re better able to segment the target audiences that you are looking to promote to. And, because of the highly targeted advertising on Facebook right now, your actual return or cost-per-click, is going to be much better than some of the other opportunities out there.

How Can Old River Media Group, Inc. Help You
With Your Social Media Marketing?

Our experienced social media marketing experts at Old River Media Group, Inc. would love to discuss how we can help you benefit from social media marketing, not just a catalyst to improve sales, but also how it can be used to expand local knowledge of your brand, products and services. If you would like to know more, then please call us at 925-273-7669, or you can complete the form on the right, and we’d love to answer any questions that you may have about this service.

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