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Having an awesome looking website is of little use to your business, if you can’t get any web traffic to it – or more to the point, the eyes of potential customers looking at it. Sure, if a prospective customer knows your business’ name and city that you’re in they can add those into a search engine, such as Google, and your business is probably going to be right there on the first page of the search engine results.
But what about the ones who need your services right now, and don’t know who you are? How are they going to locate your business?
The obvious answer is Search Engine Optimization, also known as SEO. SEO is the science of setting up the pages on your site in a very strategic way. Such that the various pages show up on the first page of the search engine results pages (SERPs) when the keywords that relate to your business niche are used in the search.
So, for example, if you’re a handyman in Dallas, Texas, it would be extremely beneficial for your business site or social media page to be at or near the top of the search results when keywords such as ‘Dallas handyman‘, ‘handyman in Dallas’ or ‘handyman Dallas, TX’ are used in a search. Why? Because when these highly focused, geo-targeted keywords are used as search terms it means the prospective client probably isn’t looking for broad or general information, but instead are looking to hire the services of a handyman in Dallas. The same can be said if you’re a plumber in Los Angeles, a nail salon in Chicago, IL or a chiropractor in Kansas City.
Here is where the services of a professional search engine optimization company like ours will come in handy. Old River Media Group, Inc. are experienced SEO experts who have the technical expertise and know-how to assure that your website brand is highly visible in the search engines when prospective customers are looking for products and services that you can provide. It’s important to know, before you spend your money, that search engine optimization is not a service that will bring you overnight results. Any reputable SEO company will tell you this. No SEO company can guarantee you rankings at the top of page 1 of Google, because sophisticated algorithms make the process a moving target. The results we can deliver not only depend on our efforts, but also depend on what your competitors are doing, and most importantly, what Google says needs to be done to get to page 1 of their search engine.
As a reputable SEO company, Old River Media Group, Inc. feels our clients need to be informed, so they can be comfortable in making an educated decision that will come at a cost, but when done correctly, can bring high outstanding financial returns and add to the bottom line.
If you would like to learn more about search engine optimization, and whether it is a good fit for your company and have the potential to yield a good return on your investment, then please call us at 925-273-7669. Or fill in the form to the right to ask us any questions that you may have, or to schedule a phone call to discuss our SEO service.